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ArticleAug 12, 2026Front deskMarketing ops

Where to place table tents so they actually get read

Table tents work, but only in the three places where a patient is already waiting with nothing to do.

  • The exam room, on the counter beside the sink. Average wait: four minutes of undivided attention.
  • The checkout counter, angled toward the patient. Not flat — angled. Flat cards get read half as often.
  • The restroom, at eye level. Unglamorous, and consistently the highest-recall placement clinics report.

Skip the waiting-room coffee table. Patients scroll their phones there.

Rotate the card every six weeks so staff and regulars do not stop seeing it.